“Be confident in knowing your worth. Show up with the attitude that you are the company they need.” – Jessica Diaz, Brightspark Cleaning Service
The Early Days
Jessica Diaz, owner of BrightSpark Cleaning Service LLC, embodies the entrepreneurial spirit with her passion for creating clean and welcoming spaces. Her journey began nearly 20 years ago in Pennsylvania as a stay-at-home mom seeking flexible work. What started as a way to earn extra cash while homeschooling her children quickly evolved into a trusted name in residential, commercial, Airbnb, and real estate cleaning services.
In the early days, Jessica’s marketing strategy was simple: posting flyers in local gyms. This approach helped her secure her first clients, setting the stage for word-of-mouth growth. “Back then, it was easier to get clients because there was less competition,” she recalls, highlighting how much the market landscape has shifted.
Adapting to a Changing Landscape
The business world has changed dramatically since Jessica’s start. The COVID-19 pandemic saw a surge in new cleaning businesses, increasing competition and driving down prices. Despite these challenges, Jessica adapted her strategies, emphasizing the importance of a strong social media presence to stay visible in a crowded market. A Fresh Start in Florida
Recently, Jessica made a significant move to Florida, where she’s effectively starting her business from scratch. Partnering with a lifelong friend, she’s working to establish BrightSpark Cleaning Service LLC in a new market. This involves setting up open houses, networking with real estate agents, and exploring local advertising opportunities. “It’s a different ballgame here in Florida. I feel like I’m starting the business all over again,” she admits.
Building a Strong Team
Hiring the right people has always been crucial to Jessica’s strategy. Her hiring process includes thorough background checks and ensuring candidates fit the company’s culture. “It’s not just about skills; it’s about finding people who align with our values,” she says.
Keys to Success in the Cleaning Industry
Jessica advises others in the cleaning industry to be confident and know their worth. Building strong relationships with clients is also crucial. “It’s not just about cleaning their house; it’s about building a relationship,” she emphasizes, highlighting the personal touch that sets her business apart.
Looking to the Future
Looking ahead, Jessica aims to grow her business significantly in Florida, targeting both commercial and residential clients. With a mix of traditional and modern marketing strategies, she plans to continue expanding BrightSpark Cleaning Service, eventually stepping back from day-to-day operations.
A Testament to Resilience and Adaptability
Jessica Diaz’s journey is a testament to her resilience and adaptability. From starting a business for flexibility to navigating the complexities of a post-pandemic market, her story is an inspiring example of how determination and innovation can lead to success. “It’s been a long journey, but every challenge has made me stronger and more determined to succeed,” she reflects.
Her advice to aspiring entrepreneurs? “Be extremely confident in knowing your worth and present yourself with the belief that your business is the best choice for clients.”
Final Thoughts
Jessica’s story is not just about business success; it’s about personal growth and the power of determination. Her journey underscores the importance of adapting to changing times while staying true to one’s core values. As she continues to expand her business and explore new opportunities, Jessica remains committed to providing exceptional service and building lasting relationships with her clients.